Getting humans back to the of business.
Bara is an AI agency built exclusively for real estate teams. We don't sell dashboards or generic chatbots. We build the automations, agents, and integrations that do the admin work, so your people can get back to the work that actually matters.
The Mundane.
Most real estate teams are drowning in software. You have a CRM, a transaction manager, marketing tools, lead gen platforms, and somehow you spend half your day moving data between them.
Getting humans back to the human side of business isn't just a catchy vision line. It's the only way to survive in modern real estate.
We build AI agents and automations that connect your tools, talk to your leads, and clean your data, so you can do what you actually got into this business to do: help people buy and sell homes.
Our Approach
Human-First AI
Technology should amplify your voice, not replace it.
Real Outcomes Only
We don't build cool toys. We build systems that save time and make money.
No Fluff, Just Results
Clear communication, rapid deployment, measurable ROI.
The Team.
Operators, engineers, and architects who've lived in real estate tech long enough to know exactly where it breaks.
Justin Benson
CEO & PrincipalAs the founder and leader of the Bara Agency, Justin is the place where problems come to die. Half nerd and half real estate agent, he's built teams from the ground up, sold 1000's of houses, and created the custom technology, systems, and strategies that were needed to scale along the way.
Nichole Williscroft
COONichole aka "Ninja" is like the mission control of our team. Multiple complex projects to carry out, easy peasy! Balance client expectations with internal capacity, cakewalk! With many years under her belt as a project manager, she makes sure our clients' dreams get built to become a reality.
Chris Brue
CTOChris cultivated his passion for programming on the RTS team at EA, resulting in four beloved games, a Smithsonian exhibition and countless 90+ hour work weeks. Learnings from this amazing group in a demanding environment shaped his approach to weaving time-sensitive, pragmatic engineering solutions with delightful user experiences!
Josh Freid
Principal, Real EstateJosh is one of those weirdos that enjoys 10-hour-long board games. Coincidentally, that same obsession for strategy and execution of "the big picture" makes him the perfect fit to architect our client's systems. He works hand in hand, directly with our clients and teams to make sure what is being built will stand the test of time.
Davis Wray
Senior Backend EngineerDavis is a bit like a mad scientist. Give him an impossible project, lock him in a room, and he's guaranteed to blow you away with what he comes back with. You can find him building tools on a daily basis that make our clients' lives easier and their teams happier. He can also build you a 3D printer if you wanted!
Jamie Bledsoe
Systems ArchitectJamie is a bit of a nerd with a professional background in architecture and real estate ops. After working as Director of Ops for a large team, her skill set for leveraging tech to create improved processes led her to Bara Agency. Her years of experience in the needs of team leaders and agents pilot her client care and customer service.
Niko Martell
Backend EngineerNiko started with us as an intern, but it didn't take long for everyone to realize he was here to stay. Quietly brilliant and relentlessly reliable, he's the kind of backend engineer who makes complex systems look effortless. When he's not untangling logic or optimizing performance, you'll find him gaming with his cat—who, rumor has it, judges his code almost as harshly as he does.
Janna Gray
Systems ArchitectJanna is the perfect blend of systems thinker and builder. One part Solutions Architect, one part developer, she moves seamlessly between understanding people and executing in tech. Complex workflows? She sees the gaps and connects the dots. Building from scratch? She's already thinking three steps ahead.
Ron Cerojano
EngineerRon figures out the thing everyone said couldn't be done. He specializes in building the bridge between your CRM and literally anything else.
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Ready to meet the team?
Schedule a casual intro call. We'll talk about what's working, what's broken, and what AI can actually fix for your team.
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