- The job
- Sends every new lead to the agent most likely to close it, then pulls it back if nobody works it.
- Watches
- A new lead landing in your CRM, and any lead sitting untouched past your limit
- Does on its own
- Scores the lead, picks the agent on conversion by source and current load, reassigns stale ones
- Checks with you first
- Changing the rules. You set them, it follows them.
- Works in
- Follow Up Boss, with a Slack ping to the agent
- Moves this number
- Speed to lead
Every lead worked. Even the ones from 2021.
Your database is the biggest asset you're not working. These agents route new leads to the right person in seconds, tell each agent who to call this hour, and go back through the old ones so nobody has to.
The desk, on duty
- New Zillow lead
Events handled: New Zillow lead, Saved 3 homes, Quiet 94 days, searching again.
Where the time goes
Thousands of past clients and old leads sitting in the database with nobody talking to them.
Agents lose the first hour of the day deciding who to call.
Round robin hands your best leads to whoever's next, not whoever converts them.
Where each agent works
Follow one lead from the first click to a booked showing, even if it takes a year.
Step 1
New lead
Scored and assigned to Dana in 0.8 seconds.
Step 2
First call
Your teamDana calls. If nobody calls within your limit, the Router pulls it back and reassigns it.
Step 3
Daily follow-up
Saved 3 homes this morning. Back on Dana's list for 10am, with the reason.
Step 4
Goes quiet
Your teamNo reply for 90 days. This is where most databases stop.
Step 5
Wakes back up
Checked in by text. Replied: looking again, same budget.
Step 6
Showing booked
Your teamHanded to Dana with the whole conversation. Showing tomorrow at 4.
First call
Your teamDaily follow-up
Goes quiet
Your teamWakes back up
Showing booked
Your team
Lead Router & Sweeper: Scored and assigned to Dana in 0.8 seconds.
Lead Router & Sweeper
The right agent in seconds. And if they don't work it, the next one.
Lead Router & Sweeper
Sample data
Ready to route a lead
Ready to route
Priya Anand
Scottsdale North
7 active · 31% close
Tom Briggs
Gilbert / Mesa
12 active · 22% close
Sofia Reyes
Downtown / Tempe
5 active · 28% close
What changes for your team
- New leads reach an agent in seconds, not whenever someone checks.
- Leads go to whoever actually converts that source.
- Nothing sits with an agent who isn't working it.
Connects to
Want the proven version you install and own? See the Lead Router and Lead Sweeper solutions.
Running today for a real estate team, now on its sixth version.
- Wakes up
- Reads
- Decides
- Shows up
Daily Hot List
Every hour, each agent gets the five people to call right now, and why.
Daily Hot List
Sample data
Priya Shah
Glen Ortiz
Diego Alvarez
Marcus Lee
Keisha Moore
Carla Benson
The Wongs
The Petersons
Sam Whitaker
Tom Ruiz
Raj Mehta
Joy Nakamura
Ana Reyes
Lena Fischer
What changes for your team
- Agents start every hour knowing exactly who to call.
- Hot signals get worked the same day they happen.
- The list is short enough that people actually finish it.
Connects to
- Wakes up
- Reads
- Decides
- Shows up
Database Revival Agent
Goes back through the old leads and starts the conversations nobody had time for.
Database Revival Agent
Sample data
Marcus LeeExampleDormant leads worth a touch this week: 180 of 4,200
A text thread with the agent.
What changes for your team
- The dead half of the database finally gets worked.
- Your agents only talk to people who already said yes to talking.
- Every conversation is logged, so nothing gets lost at handoff.
Connects to
- Wakes up
- Reads
- Decides
- Shows up
Example numbers. Change them to yours.
Size it yourself
502,000
5%60%
0.5%10%
$3,000$30,000
- 60
- 7.2
- $64,800
Leads a month, times the share falling through, times half of those worked, times your close rate, times 12 months, times your average commission.
Size it with usMore agents for this department
Built on your systems
- Follow Up Boss
- Sisu
- Zillow
- RealScout
- Slack
- Texting
Frequently asked questions
Will the AI text our leads without us knowing?
Only if you turn that on, and only with messages that follow your rules. Everything it sends is logged in your CRM.
We already use round robin. Why change?
Round robin is fair to agents. It isn't fair to leads. Routing on who actually converts that source is how the good leads stop going to whoever happens to be next.
Can we start with an audit?
Yes. We can run a health check on your Follow Up Boss account first, so you see your own numbers before deciding anything.
How many leads are sitting in your database right now?
Bring it to a 30-minute call. We'll tell you if an agent is the right fit and what discovery would look like for your team. If a simple automation does the job, we'll tell you that too.
Book a consult